SANI SHEHU BALARABE

Marketing and Business Development Professional

Maiduguri, NG.

About

Results-driven marketing and business development professional with 4+ years of experience in customer acquisition, market expansion, and sales growth. Proven ability to execute impactful field marketing campaigns, conduct market research, and build strong client relationships to deliver measurable business outcomes. Adept at data-driven reporting and cross-functional collaboration, consistently driving brand visibility and stakeholder engagement.

Work

Nigerian Bottling Company

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Sales Representative

Maiduguri, Borno, Nigeria

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Summary

Drove sales growth and market penetration by executing strategic customer acquisition and trade marketing initiatives, consistently exceeding sales and coverage targets.

Highlights

Achieved and consistently surpassed sales and market coverage targets, contributing directly to regional revenue growth.

Executed targeted customer acquisition and trade marketing activities, expanding product reach and market share.

Analyzed market trends and competitor activities, providing actionable insights to optimize sales approaches and identify new opportunities.

Cultivated strong, lasting relationships with key retailers and distributors, enhancing product visibility and market presence.

Prepared comprehensive weekly and monthly performance reports, informing strategic decisions and demonstrating accountability for sales outcomes.

International Rescue Committee (IRC)

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Enumerator

Maiduguri, Borno, Nigeria

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Summary

Currently serving as an Enumerator, responsible for collecting high-quality field data, engaging community stakeholders, and ensuring data integrity to support critical project objectives.

Highlights

Collected and validated high-quality field data, ensuring accuracy and completeness for critical project reporting and analysis.

Engaged diverse community stakeholders, fostering collaboration and maintaining data integrity throughout collection processes.

Collaborated effectively with field teams, streamlining data collection workflows to consistently achieve project objectives and deadlines.

Nigerian Bottling Company

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Business Developer

Maiduguri, Borno, Nigeria

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Summary

Led business development initiatives to significantly expand market presence and brand visibility, culminating in being recognized as Business Developer of the Year.

Highlights

Spearheaded business development initiatives that significantly expanded market presence, driving measurable growth in key regions.

Coordinated and executed impactful promotional activities and brand visibility campaigns, enhancing brand recognition and customer engagement.

Conducted in-depth market research and competitive analysis, identifying and capitalizing on strategic growth opportunities.

Developed compelling presentations and performance dashboards, providing data-driven insights to senior management for strategic decision-making.

Recognized for exceptional performance and strategic contributions as 'Business Developer of the Year' in 2022.

Languages

English

Certificates

Project Management (In View)

Nigerian Institute of Management

CSRD Fundamentals

N/A

Digital for Youth-Led Enterprise

UNDP

License to Sell

N/A

License to Start

N/A

Skills

Marketing Strategy Support

Marketing Strategy, Strategic Planning, Market Analysis.

Brand Communications

Brand Management, Communication Strategy, Public Relations.

Market Research

Market Analysis, Competitive Analysis, Data Collection.

Customer Acquisition

Lead Generation, Sales Strategy, Client Relationship Management.

Stakeholder Engagement

Stakeholder Management, Community Engagement, Relationship Building.

Campaign Execution

Marketing Campaigns, Promotional Activities, Campaign Management.

Digital Marketing

Online Marketing, Social Media Marketing, Content Marketing.

Content Coordination

Content Management, Editorial Planning, Cross-functional Collaboration.

Event Support

Event Planning, Logistics Management, Promotional Events.

CRM

Customer Relationship Management, Salesforce, Data Management.

Reporting & Analytics

Data Analysis, Performance Reporting, Business Intelligence, Dashboards.

Presentation Skills

Public Speaking, Visual Communication, Storytelling.

Microsoft Excel

Spreadsheet Management, Data Manipulation, Formulas.

PowerPoint

Presentation Design, Slide Creation, Visual Aids.

Google Workspace

Google Docs, Google Sheets, Google Slides, Google Drive.